Dunkin’ to diversify Springfield doughnut druthers

A "coming soon" sign hangs on the outside of the former Backyard Burgers location in South Springfield. According to Google, there were 7,677 Dunkin' Donuts retail locations around the country as of December 2013.

A Dunkin’ “coming soon” sign hangs on the outside of its new location in South Springfield. According to Google, there were 7,677 Dunkin’ Donuts retail locations around the country as of December 2013.

By Haley George

Springfield will be getting a Dunkin’ Donuts in December of 2015 on the south side of town, according to articles in the Springfield Business Journal.

Dunkin’ Donuts will be taking the place of Back Yard Burger at 4020 S. Campbell Ave, according to an SBJ article by Chase Snider. This is not the only store coming to Springfield. In another SBJ article by Brian Brown, Springfield is supposed to have three new Dunkin’ restaurants by 2019.

The South Campbell location is only a quarter of a mile down the street from two rival shops: Krispy Kreme and Ray’s Donuts.

Springfield had a Dunkin’ store over a decade ago, and Branson also had one that closed several years ago, the SBJ reported.

Dunkin’ serves a variety of treats, from cold coffees to hot chocolates to iced teas. They serve food as well, including cookies, bagels, muffins, sandwiches, wraps, and—of course—doughnuts.

Middle College students expressed their differing doughnut preferences.

“I personally like Krispy Kreme doughnuts over Dunkin’,” junior Brenda Standfill said. “I bought doughnut holes at both restaurants and they were better at Krispy Kreme.”Dunkin Donuts Krispy Kreme Location

Junior Abbie Shelton, however, disagreed.

“I like Dunkin’ Donuts better than Krispy Kreme,” Shelton said. “Dunkin’ has more cake-like doughnuts. Krispy Kreme has more of a fluffy doughnut. When I go to Krispy Kreme, I get chocolate glazed doughnuts. When I go to Dunkin’ Donuts, I get chocolate and original glazed donut holes.”

Local Krispy Kreme officials said they welcome the new competition.

“We, at the KK Shop on South Campbell, which is a locally owned franchise of Krispy Kreme Doughnuts, aren’t worried in the least,” says Janet Parker, Community Relations/Marketing Director.  “We feel there is room for each of our businesses to survive and thrive and we wish Dunkin’ nothing but the best.”

Parker said KK coffee and doughnuts are hot sellers.

“Our best seller has been and remains to be our Hot Original signature Glazed Doughnut,” Parker said.  “Krispy Kreme also has a newer formulated coffee that guests who try it, seem to really love.  It pairs perfectly with any of our sweet varieties.”

Dunkin’ Donuts officials did not respond to requests for an interview.

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